Snoreeze

After we pitched our ideas to Snoreeze they were reviewed and four were chosen to be developed into the adverts that we will submit at the end of this brief. Initially I was placed into a group with Gemma however it was noticed that my style had been requested in the development of Celia's insect idea so I was placed into this group too along with Frances and Ankush. Initially I was meant to remain in both groups and Rosie was added into Gemma's group too to make sure she wasn't put under too much pressure. However it transpired that Rosie and Gemma worked well and myself Frances Celia and Ankush had a lot of changes to make to our idea which set back our schedule, because of this I was permanently moved into Celia's group.

After a lot of back and fourth between ourselves and Snoreeze it was decided that our idea development had taken the story and moved it too from its original proposal so we had to go back to the original storyboard and make only a few alterations that were specified in the email conversation. after this and a lot of prior conversation during which Snoreeze seemed to contradict themselves a lot or fail to understand us we were annoyed with this as it seemed to dismiss the work we had been doing and placed us back at the beginning, however it meant that we knew where we stood and exactly what we were doing, our tutors also said that they were no longer allowed to make big changes so we knew that we were now able to work on the final product. We decided that since my drawing style was no longer being used that I would colour the finished shots to give them a painted looked which Snoreeze had originally liked. In our pipeline it was decided Celia would be first generating the shots and making the key frames to establish the timing and movement of the shots, Frances would then make the in-betweens which create a smooth movement and tidy up the animation, I would then colour the shots, after I have coloured myself and Frances work together to render them and compose the final thing and add sounds. The first few shots to be completed worked in this order and the outcome was good, however the pace Slowed down this was because Frances had more work to do to make the in-betweens right as some of Celia's key frames had large gaps in the animation. I offered to help with the in-betweens but the drawings I produced were obviously different so would not have worked in the overall piece. This was not an issue though, over Christmas Frances completed the in-betweens for me and the colouring was finished before we began the second semester.

Before Christmas Dec was having some trouble with one of his pieces of work and needed a character colouring. I was asked if I could do this and as it was only one character I knew it wouldn't slow our group so agreed to help. The owl was coloured in no time and was a very different style to the one we were working in so was a welcome change.

We had a group presentation after the Christmas break to show how our adverts had progressed most of us were in the same position having completed the animation and just needing to find the sound. We had some small changes to make so the animation ran smoother and these were completed in time for a talk with Mario regarding our sound. Frances was originally scheduled to sort the sound but as she had already done a lot in the group and had sorted all the presentations I said I would do it. Finding the sounds was not difficult as we had been giving a disk containing many files to use, the hard part was searching them for the right ones. The sound most difficult to find was singing but in the end we found a file of reversed singing which we raised the pitch of. This worked well.
After adding the sound we had a meeting with Mario about it and discussed how it looked as we thought there were sections that needed altering. Mario agreed and we added the bugs to some shots where they had previously been absent and played the sound throughout. This gave the animation a much greater sense on continuity.

We finalised all this and presented our final advert to Sandra from Snoreeze, we found out they plan on us all having the same strap line at the end so this will need to be altered but other than that we had no changes to make so we were pleased with this outcome considering the changes we have had to make, Sandra also comented on this and said she was impressed how it turned out, i think she expected it to be worse because we started late due to sorting out changes that were requested.

Overall this project has been enjoyable, at times it was tedious and the client was hard to work with but i am happy with the final outcome. The group was really good to work with Celia's idea was great and how she was able to keep working and rolling with the changes that were requested as her idea developed away from its original only to end up back as it started helped stop me getting as frustrated as I might otherwise. Ankush worked on the 3D demonstration and this turned out great, he was good to work with he just got on with his work and got it completed. Frances worked very hard  taking the role as a director communicating with everyone and sorting us all out with schedules. She coped with the workload very well especially over Christmas when when she was also given extra as she had to do the key frames for shot 3 and 5 as well as in-betweens.

One second a week.

One second a week

first semester of the second year.

I have not completed one second for every week as my other work for the Snoreeze and RSA brief has taken priority.

I started this taking the imagery from an album cover, my plan was to animate each animal separately and finish of by putting them together to create the album cover moving. I will continue this into the second semester and try to finish it off then.

Whilst working on my woodland animal sculpt for Steve I was looking at psychedelic and "trippy" colour schemes and images. I focussed on contrasting colours together like yellow and purple or blue and orange. for this second I just did a basic animation drawing a spiral and making it spin.

For this second I was looking as slow motion videos, this lead me to notice how much movement goes into what normally looks like a simple action so I tried to capture this.

For this I decided to draw a guitars and try to show the energy in music without sound.

The lead up to Christmas has been ridiculously fast and it will be over before we are aware so I thought this would be a fitting animation to do for my second.

snoreeze ideas

The aim of this weeks studies is to use our research from last week and come up with 3 ideas for an advert.

Idea 1

My first ideas follows on from the information given to us by Sandra during the presentation, she showed us some ideas using a sheep and a tank saying we could take inspiration from these and continue this idea if we wished. My idea is to use sheep as these are a commonly known representation of sleep, I plan on animating sheep jumping over a fence one after the other, after around 3 or 4 have jumped I will have the camera repeat the motion but have no sheep in the frame. once this has happened the camera can look to the other side of the fence where the sheep were jumping from to see a queue of sheep waiting to jump with the leader fast asleep. Once this has taken place snoreeze can be presented on the screen along with the statement saying "Get your 8 Hours" or something similar then the information regarding the product that needs to be displayed can be shown.

 This image shows the basic character sketches I created.             

This is an idea for the environment, I want it to be colourful and peaceful looking.







Idea 2 

This Idea is a little different to the cliché snoring advert using annoyed or tired couples and animal representations. For this idea I wanted it to be something visually different to the Snoreeze adverts my research found. I plan on setting this advert in an environment similar to a wind tunnel. Two people will be present in the tunnel talking about Snoreeze, they  list the benefits of Snoreeze, how it has natural organic ingredients, is the only product to guarantee 8 hours sleep, patented ingredients and formula. During this the wind will be blowing the two people back and forth ruffling their cloths and hair, when talking about how the product works the camera zooms out to show they are stood in the nasal cavity, as the product is used it can be seen working and then the wind in the tunnel gets stronger and the people are blown away.

This image shows the people being blown inside the nasal cavity.

this image shows a diagram of the nasal cavity and how the product travels through coating it to give snoring relief.






Idea 3

This idea takes inspiration form the European folklore the sandman. Rather than the sandman come to children and bring then pleasant dreams he comes to adults and stops them snoring, he sneaks into the rooms of people troubled with snoring bearing his umbrellas and after casting his sand in the air he applies the Snoreeze product. When he puts up his umbrella of good dreams the inside is filled with the pictures of the products and acts similar to zeotrope.







This image shows the sandman sitting by the bed with his umbrella having stopped the snoring with Snoreeze.

snoreeze reasearch

Snoring: Snoring is the snorting or rattling noise that is sometimes produced during sleep. This noise is caused by the vibration of the soft palate and tissue in the mouth, throat and nose. Snoring can affect a person infrequently or regularly depending on the particular individual . Some people may snore occasionally making a noise that is not particularly loud or troublesome, whereas some people may snore every night loud enough to be heard from another room, which is more inconvenient.

It is advised you see a GP if your snoring affects your life such as excessive tiredness poor concentration or relationship problems, as these can increase risk in other areas of day to day life such as traffic accidents and problems at work

Snoring can also indicate a more serious condition called obstructive sleep apnoea which is when a persons airways become partially or totally blocked during sleep.


Snoring can have a number of factors that are the main cause of snoring these are, age, weight, alcohol, smoking, medication and pregnancy. Snoring can also be caused by viruses and allergies, this has an effect when the nasal passage becomes blocked due to a cold or allergy this restricts the airflow through the nose which forces breathing through the mouth. This in turn can lead to snoring.

Multifactorial snoring is also possible, this is because of both relaxed muscle tension in the back of the throat and nasal congestion.

Snoring products: There are many products available from snoreeze to help stop the different causes of snoring.
 the throat spray targets the main cause of soring. its formula tones and lubricates the tissue at the back of the throat to provide effective relief and because it is time based it is proven to be effective for 8 hours. the spray contains natural ingredients and comes in a 23.5 ml bottle providing 50 applications.


The lozenges work just like the throat spray but are in the lozenge form. The lozenges have a mint taste which is refreshing and they disolve quickly for an imediate effect. The lozenges come in a pack of 16.

These oral strips are exactly the same as the lozenges but are stuck to the roof of the mouth rather that sucked. Packs of 14 and 28 are available.


Exactly like the other products. Shake the bottle before use, fill half the cap rinse mouth and gargle, do not swallow. The bottle will provide enough for 25 uses.


Snoreeze nasal spray targets snoring caused by colds, alergies and nasal congestion. It has a unique blend of natural active ingredients that coat the nasal passage and open the airways providing effective relief from snoring for up to 8 hours. A bottle provides up to 25 applications.


Targeting the same causes as the nasal spray these strips physically open up the airways to improve airflow and provide snoring relief. 20 strips in a pack, hypo allergenic and latex free.


Snoreeze oral device is for sleep apnoea. Its adjustable design gently repositions the lower jaw forward to clear the obstructed upper airway and provide effective relief from sleep apnoea and snoring. Latex free.


Snoreeze adverts: apparently the least successful advertisements were the ones which featured live action people and the most successful were those that were animated and did not focus on couples but instead the positives of using the product.


http://www.youtube.com/watch?v=ir5KcojxVUo
This advertisement compares a bull seal, a fog horn and a man snoring and suggests that the snoring is the loudest, Snoreeze is then introduced and the snoring ceases, I think this is probably not effective as its is not a comparison people will make.

http://www.youtube.com/watch?v=02lmyoI-mO4
This advert has a woman sleeping in increasingly less likely places as her husband snores, I think an issue with this advert is that it focuses to heavily on the negatives and the positives of Snoreeze are only mentioned at the end with a brief glimpse of a happy couple.
Both these adverts are not very informative.

http://www.youtube.com/watch?v=gOZtqCd25Tw
A series of adverts were made in this style, they all began with a couple in bed the man snoring and the woman unable to sleep, the middle of the adverts differ slightly depending on the product advertised but Snoreeze is introduced and explained, a brief explanation of how the product is used and works is then shown before a list of its features. After this the happy couple is shown to display just how effective it is.


http://www.youtube.com/watch?v=KiyusWyoy1Y
These adverts have a very similar structure to the series above but are animated in a different style, personally I prefer this style because it is smoother, nicer to look at and has a nice simplicity.


There is also another advertisement which is drawn in this style it is a very simple design. During this advert a city scrolled past with lights turning on to the soundtrack of snoring. Snoreeze is then introduced and the snoring stops, it scrolls to an image of the product and an owl which then hoots, the narrator tells it to stop now its quiet for everyone to sleep. During the add the narrator also describes the product and its use. Unfortunately I cannot find an example of this advert but we were told that it was the most successful advertisement.


http://www.youtube.com/user/OldSpice/videos
Other advertisements that I like are the old spice commercials. These are memorable adverts, very daft but successful in getting the message across, I think one of the reasons they are successful is because they are easily recognised but are also amusing so are the kind of thing that will be shared amongst friends further spreading it.


http://www.youtube.com/watch?v=1gp7lpjh_uE
We were told that these adverts were similar to what snoreeze are wanting, they are animated in a simple style, do not focus too much on the negatives, showing the positive people after its use, and the tone of voice the narrator uses is calm and informative.


http://www.youtube.com/watch?v=enCgNWoDAOU
I really like this advert. I think it is really well executed and is in a very arty style as opposed to the more normal looking styles in the animations above, it is fairly long for an advert but does not feel it to watch. It mentions a lot of situations most of which people will be able to relate to so I think this will increase its effectiveness and is for a good cause so will impact on peoples morals making them more likely to remember it and take part.


http://www.youtube.com/watch?v=F_-9QFvhQWo
This advert is memorable because of its annoying mascot, this is not really suitable for snoreeze as this advertisement is about remembering a name when you need it rather than making you actively get up and look for it. Also Snoreeze did mention the fact that most countries do not like the idea of a mascot and the advert needs to be able to be used around the world so I'm not sure if this approach would be a good one.

nocturnal animals: These are animals that I think could be used in the animation as a reference to night time and sleepless nights. Snoreeze have mentioned that they have some designs with a sheep which we may work with if we like.
Badger,  Cat,  Fox,  Hedgehog,  Mouse,  Owl,  Rabbit,
I have chosen these animals because in most peoples eyes they are a good representation of night time, they are also regarded as cute and fluffy so most people will like these animals and feel drawn towards them.

Other Representations of Sleep:  Sheep are a common representation of sleep, counting sheep as a symbol of sleeplessness and trying to sleep.

The Sandman is another fictional character associated with sleep. In Northern European traditional folklore the Sandman would travel around bringing good dreams and sleep to children. He would throw some dust into the eyes of children enough to keep their eyes closed, then blow on the backs of their head and neck to bring on drowsiness but he did not mean harm he then gives good children pleasant dreams and naughty child no dreams so they have a heavy sleep.

Target Audience: the suffering partner, 85% female, married or in a long term relationship. aged 45-65 years, Passion Point: relationships, socialising, worrying about her husband.
Attitude to Snoring: Desperate, sick and tierd of poking her husband, guilty about feeling so frustrated, uneasy about asking her husband to take something.