snoreeze reasearch

Snoring: Snoring is the snorting or rattling noise that is sometimes produced during sleep. This noise is caused by the vibration of the soft palate and tissue in the mouth, throat and nose. Snoring can affect a person infrequently or regularly depending on the particular individual . Some people may snore occasionally making a noise that is not particularly loud or troublesome, whereas some people may snore every night loud enough to be heard from another room, which is more inconvenient.

It is advised you see a GP if your snoring affects your life such as excessive tiredness poor concentration or relationship problems, as these can increase risk in other areas of day to day life such as traffic accidents and problems at work

Snoring can also indicate a more serious condition called obstructive sleep apnoea which is when a persons airways become partially or totally blocked during sleep.


Snoring can have a number of factors that are the main cause of snoring these are, age, weight, alcohol, smoking, medication and pregnancy. Snoring can also be caused by viruses and allergies, this has an effect when the nasal passage becomes blocked due to a cold or allergy this restricts the airflow through the nose which forces breathing through the mouth. This in turn can lead to snoring.

Multifactorial snoring is also possible, this is because of both relaxed muscle tension in the back of the throat and nasal congestion.

Snoring products: There are many products available from snoreeze to help stop the different causes of snoring.
 the throat spray targets the main cause of soring. its formula tones and lubricates the tissue at the back of the throat to provide effective relief and because it is time based it is proven to be effective for 8 hours. the spray contains natural ingredients and comes in a 23.5 ml bottle providing 50 applications.


The lozenges work just like the throat spray but are in the lozenge form. The lozenges have a mint taste which is refreshing and they disolve quickly for an imediate effect. The lozenges come in a pack of 16.

These oral strips are exactly the same as the lozenges but are stuck to the roof of the mouth rather that sucked. Packs of 14 and 28 are available.


Exactly like the other products. Shake the bottle before use, fill half the cap rinse mouth and gargle, do not swallow. The bottle will provide enough for 25 uses.


Snoreeze nasal spray targets snoring caused by colds, alergies and nasal congestion. It has a unique blend of natural active ingredients that coat the nasal passage and open the airways providing effective relief from snoring for up to 8 hours. A bottle provides up to 25 applications.


Targeting the same causes as the nasal spray these strips physically open up the airways to improve airflow and provide snoring relief. 20 strips in a pack, hypo allergenic and latex free.


Snoreeze oral device is for sleep apnoea. Its adjustable design gently repositions the lower jaw forward to clear the obstructed upper airway and provide effective relief from sleep apnoea and snoring. Latex free.


Snoreeze adverts: apparently the least successful advertisements were the ones which featured live action people and the most successful were those that were animated and did not focus on couples but instead the positives of using the product.


http://www.youtube.com/watch?v=ir5KcojxVUo
This advertisement compares a bull seal, a fog horn and a man snoring and suggests that the snoring is the loudest, Snoreeze is then introduced and the snoring ceases, I think this is probably not effective as its is not a comparison people will make.

http://www.youtube.com/watch?v=02lmyoI-mO4
This advert has a woman sleeping in increasingly less likely places as her husband snores, I think an issue with this advert is that it focuses to heavily on the negatives and the positives of Snoreeze are only mentioned at the end with a brief glimpse of a happy couple.
Both these adverts are not very informative.

http://www.youtube.com/watch?v=gOZtqCd25Tw
A series of adverts were made in this style, they all began with a couple in bed the man snoring and the woman unable to sleep, the middle of the adverts differ slightly depending on the product advertised but Snoreeze is introduced and explained, a brief explanation of how the product is used and works is then shown before a list of its features. After this the happy couple is shown to display just how effective it is.


http://www.youtube.com/watch?v=KiyusWyoy1Y
These adverts have a very similar structure to the series above but are animated in a different style, personally I prefer this style because it is smoother, nicer to look at and has a nice simplicity.


There is also another advertisement which is drawn in this style it is a very simple design. During this advert a city scrolled past with lights turning on to the soundtrack of snoring. Snoreeze is then introduced and the snoring stops, it scrolls to an image of the product and an owl which then hoots, the narrator tells it to stop now its quiet for everyone to sleep. During the add the narrator also describes the product and its use. Unfortunately I cannot find an example of this advert but we were told that it was the most successful advertisement.


http://www.youtube.com/user/OldSpice/videos
Other advertisements that I like are the old spice commercials. These are memorable adverts, very daft but successful in getting the message across, I think one of the reasons they are successful is because they are easily recognised but are also amusing so are the kind of thing that will be shared amongst friends further spreading it.


http://www.youtube.com/watch?v=1gp7lpjh_uE
We were told that these adverts were similar to what snoreeze are wanting, they are animated in a simple style, do not focus too much on the negatives, showing the positive people after its use, and the tone of voice the narrator uses is calm and informative.


http://www.youtube.com/watch?v=enCgNWoDAOU
I really like this advert. I think it is really well executed and is in a very arty style as opposed to the more normal looking styles in the animations above, it is fairly long for an advert but does not feel it to watch. It mentions a lot of situations most of which people will be able to relate to so I think this will increase its effectiveness and is for a good cause so will impact on peoples morals making them more likely to remember it and take part.


http://www.youtube.com/watch?v=F_-9QFvhQWo
This advert is memorable because of its annoying mascot, this is not really suitable for snoreeze as this advertisement is about remembering a name when you need it rather than making you actively get up and look for it. Also Snoreeze did mention the fact that most countries do not like the idea of a mascot and the advert needs to be able to be used around the world so I'm not sure if this approach would be a good one.

nocturnal animals: These are animals that I think could be used in the animation as a reference to night time and sleepless nights. Snoreeze have mentioned that they have some designs with a sheep which we may work with if we like.
Badger,  Cat,  Fox,  Hedgehog,  Mouse,  Owl,  Rabbit,
I have chosen these animals because in most peoples eyes they are a good representation of night time, they are also regarded as cute and fluffy so most people will like these animals and feel drawn towards them.

Other Representations of Sleep:  Sheep are a common representation of sleep, counting sheep as a symbol of sleeplessness and trying to sleep.

The Sandman is another fictional character associated with sleep. In Northern European traditional folklore the Sandman would travel around bringing good dreams and sleep to children. He would throw some dust into the eyes of children enough to keep their eyes closed, then blow on the backs of their head and neck to bring on drowsiness but he did not mean harm he then gives good children pleasant dreams and naughty child no dreams so they have a heavy sleep.

Target Audience: the suffering partner, 85% female, married or in a long term relationship. aged 45-65 years, Passion Point: relationships, socialising, worrying about her husband.
Attitude to Snoring: Desperate, sick and tierd of poking her husband, guilty about feeling so frustrated, uneasy about asking her husband to take something.